With car sales shrinking aftersales is an important growth area, as people run their cars for longer, needing more parts and servicing.
Customer retention and effective marketing is the key, contacting the right customers at the right time to develop lasting service relationships.
It needn’t be expensive. In fact, being clever with your marketing can actually reduce costs.
At Experian we help some of the top names in motor retail make the most of aftersales, using our market leading knowledge on people and vehicles to hit their best customers, while keeping a tight reign on marketing costs.
You can too, with the right tools at your disposal:
Target customers with older vehicles or specific makes and models using the latest DVLA vehicle parc data. Segment your territory by:
- make, model, vehicle age, fuel type
- number of owners, postal sector and more.
Before you send service reminders, see if your customer still has the same vehicle. Check your database for:
- changes of owner
- scrapped vehicles.
Eliminate wastage by only communicating with up to date contacts, our industry leading data resources will check:
- MPS, TPS and FPS service registrations
- incorrect postal addresses
- people who have moved house
- gone aways
- deceased
- duplicates.
Understand your customers and their buying preferences:
- profile your existing customers
- profile your catchment area or specific territories
- profile the above based on existing vehicle preference.
Having identified the customers most likely to buy your products and services, use our extensive databases to source your prospect lists:
- 34 million mailable consumer records
- 2.1 million business records, including names of decision makers.
Why not let us show you how these tools can boost your aftersales in practice?
